Here at Brownie and the Bean, we are THRILLED to announce our long-awaited rebrand! Six and a half years ago, we began as a mobile café, serving freshly brewed coffee and gooey brownies. When the world changed with Covid, we pivoted quickly, taking our brownies online and delivering joy across the UK.

In those early days, a rebrand simply wasn’t possible. We poured all our energy into building trust with our amazing customers. You supported us through every step, and we didn’t want to risk shaking that bond. Over time, though, the gap between our old branding and who we truly are became impossible to ignore.

Our business is bold, bright, and full of life. The packaging didn’t reflect that energy. It whispered when we wanted to shout! For years, we parked the idea of change, until a secret project (which we’ll reveal tomorrow!) gave us the nudge we needed.

The process wasn’t easy. We asked ourselves tough questions about our identity and direction. Music and disco have always fuelled our creativity. We actually even met at a music festival! So, we leaned into that love of music and 70’s positivity. The new look bursts with colour and personality. It’s confident, joyful, and unmistakably us.

We couldn’t be happier with the result. This rebrand celebrates how far we’ve come and where we’re heading next. We hope it makes you smile as much as it does us.

Take a peek, have a dance, and tell us what you think in the comments below!