Our brownie box packaging is getting a glow-up!

I cannot believe this is finally happening! After 6 years of prototypes, designs, research, and countless dreams, our masterpiece is about to come alive! 🎉

Who knew creating brownie box packaging could take this long?! 😂 When we first started selling brownies back in 2019, I had a hatred for our takeaway boxes ( 📸 #1 below). But being new to business, we bulk-bought an industrial amount to save costs… then BAM, Covid hit, and we were stuck with them. 😅 We tried to make them fancy with bows and logos, but deep down, they were still vile.

Fast forward to taking our biz online, we found a sturdier box but had to hand-stamp every single one (thank you, amazing lockdown neighbours for the assist 📸 #2!).

Then came printed sleeves (thanks to our amazing local printers Kingfisher Press Ltd), cardboard shortages, panic-buying straps (so many straps 🫠 designed by our lovely friend Kate Blott ACIM CMktr), and the constant challenge of keeping up with our ever-evolving product lineup.

For the past 18 months, the food industry has been TOUGH… prices are soaring, and businesses are forced to make tough choices. But we refused to cut corners. Our mission has always been luxury, quality, and handcrafted excellence. So instead of holding back, we decided to move forward.
And now, after years of trial, error, and relentless determination, our bespoke, beautiful, custom boxes are arriving in the next few weeks! 🎉

For us, this is more than just packaging. This is proof that we’re growing, evolving, and staying true to what we stand for. I cannot wait to show you the final result. ❤️📦